Title Digital Marketing Manager – Pharmaceutical
Job Information

 

Purpose

The Digital Marketing Manager is responsible for project management for New Commercial Channels marketing campaign set up, initiation, requirements gathering, development, and execution to ensure timely, on budget and accurate campaign delivery in a large pharmaceutical company. Other responsibilities include, providing strategic guidance to the team as to how to best operationalize initiatives. The campaigns are created using traditional (direct mail, email, tele services) and/or new channels (digital, social, mobile).

 

Major Accountabilities

  • Understand business objectives / strategic imperatives, in order to deliver optimal marketing solutions.
  • Lead Operations team and run operations meetings capturing and tracking progress for action items, issues and risks.
  • Provide strategic guidance and best practices to brands for marketing campaign planning and execution.
  • Oversee campaign initiation through coordination with internal and external stakeholders.
  • Develop and manage integrated project plan (in Microsoft Project) for all vendors and internal activities, ensure items are progressing in time for launch.
  • Identify dependencies / gaps in the plan and provide guidance to address identified risks.
  • Identify and document expenses across all channels for the campaign / tactics in approved templates.
  • Approve metadata requests to ensure accurate and meaningful measurement.
  • Coordinate with Account Management team to ensure complete alignment across team.
  • § Manage deliverables across vendors and internal teams to ensure milestones are met.
  • Ensure quality assurance process and deliverables meet all end-to-end and other functional testing requirements.
  • Provide status to the Business Partner on all brand initiatives and align on next steps / risk management activities.
  • Ensure all related documentation and materials are created and complete in accordance with approved company policies and procedures.
  • Escalate any potential risks to Marketing Operations lead with recommendation on mitigation.
  • Ensure campaign goals / Key Performance Indicators are defined (during requirements gathering phase) tracked (during development phase) and measured.
  • Engage with key resources (e.g. Privacy, Compliance, Legal, IT) on an as needed basis.
  • Identify opportunities for process improvement / enhancement and provide suggestions to optimize.

 

Launch Support

  • Work with Operations team to launch program as part of product launch.
  • Coordinate sub-aspects of launch program with vendors, operational team and brand.
  • Materials management – assist in the coordination and submission of materials into review, work with internal teams on materials review, and work with agency to pull materials through and into production.
  • Training – Provide support in reviewing program documentation, training modules and coordinating logistics support.
  • Participate in monitoring launch activities during go live.
  • Issue tracking and resolution – work with operations, field and vendor to track launch-related issues and coordinate resolution to issues.
  • Reporting – coordinate the acquisition and distribution of launch metrics with the operations team.

 

Ongoing Support

  • Vendor Management – Operations – Visit vendor monthly to perform operational reviews to ensure execution of SOPs.
  • Ensure qualified Patient Service Center Staff is hired, present and trained, including annual refreshers.
  • Coordinate with Quality Assurance and Training support resources to ensure successful execution of responsibilities
  • Provide support for successful implementation of new services at the Patient Service Center (Plan, Design, Build and Launch) along with ensuring adequate staffing for operational support.
  • Understand operational reports, and use to measure business efficiency to manage overall program performance and productivity – work with data / reporting team to manage reporting requests.
  • Support Patient Service Center day-to-day operations, managing operational metrics, Key Performance Indicators and Service Level Agreements.
  • Support the preparation of, and participate in quarterly business review meetings.
  • Participate in daily and weekly calls as necessary to be operationally up to speed on all issues with Patient Service Center. Continuously evaluate and provide suggested improvements to patient flow and retention through the reimbursement process and beyond.
  • Coordinate and ensure implementation of Patient Service Center scripts, forms, letters, provide feedback to brand team in development phase.
  • Coordinate with other Patient Service Center related stakeholders (IT, Specialty Pharmacy, Legal/Privacy/Safety, etc.) to implement improvements, once approved.
  • Best Practice Sharing across all Patient Service Center.

 

Background

  • § Experience from Pharmaceutical and/or Consumer Healthcare is strongly recommended, but not mandated
  • § Project management experience and skills required
  • § Strong written and verbal communication skills
  • § Demonstrated sense of project ownership
  • § Cross-functional alignment and influencing skills
  • § Proven track record of leadership skills
  • § Strong focus on customer/client service

 

Education and Experience

  • § Undergraduate degree required.
  • § 7+ years of marketing and/or multi-channel marketing operations experience (telemarketing, direct mail, email, digital, social, mobile etc.) with understanding of each channel’s unique requirements and best practices.
  • § Experience with MS Office products – MS Project experience is required.
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